Today, I help founders build businesses that thrive without them — not because they’ve checked out, but because they’ve built something that can stand on its own two feet.

I built my business brain in the fire of Australian retail — 14 years climbing the ranks inside one of the nation’s largest brands, trained by some of the sharpest operators and mentors in the game. That’s where I learned to sell, lead, and win under pressure.

My name is Troy McLennan. I’ve been the guy with all the ideas, whiteboards full of plans, and not enough movement to show for it.

Today, I help business owners stop firefighting and start fixing what’s actually broken — using a clear framework that gets to the root cause fast.

I’ve had record-breaking quarters and still had to move money around just to cover payroll.

My name is Troy McLennan. I’ve run teams, built businesses, and made just about every leadership mistake you can make — including trying to force performance without building trust first.